Nudire is a digital city guide and discovery platform built to connect Dire Dawa to the world. It is more than a directory. It is a structured, searchable, and culturally rich platform where people can explore places, understand the city, and stay connected to its everyday life.
Designed with both locals and the global Ethiopian community in mind, Nudire bridges the gap between on-the-ground experiences in Dire Dawa and the millions of people who want to discover, revisit, or stay connected to it from anywhere.
Nudire operates between Washington, DC and Dire Dawa, reflecting the strong connection between the city and the diaspora. With over 200,000 Ethiopians living in the DC, Maryland, and Virginia area, Nudire aims to bridge the gap between home and abroad.
- Discover Local Places
- Navigate the City with Confidence
- Explore Culture and Knowledge
- Stay Updated with Events
- Support and Grow Local Businesses
Mission
To make Dire Dawa accessible, discoverable, and digitally visible by connecting people to its businesses, culture, and opportunities.
Vision
To become the leading digital gateway to Dire Dawa, where anyone in the world can explore the city, support its economy, and stay connected to its culture.
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Eyosias Merga
Nudire was founded by Eyosias Merga, an entrepreneur with over 15 years of experience building companies in marketing and promotions.
Born and raised in Dire Dawa, Eyosias attended Sabian Elementary and Middle School before continuing high school in Kenya. He later graduated from the University of Maryland Eastern Shore.
After years of building businesses abroad, his focus turned back home. Nudire was created from a clear intention: to give back to the Ethiopian people and share the city he grew up in with the rest of the world.